It's in the architect's golden ratio.
In mathematics, it's equal to 1^1 * 2^2 * 3^3.
In Buddhism, the number of rosary beads.
And our street address: 108 Dundas St. West.
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Covid-19 has taken the world by storm. During this crisis, what can your association do to thrive, not just survive? We all know this is going to be a difficult time for members whether they are businesses or individuals. Consider giving back or offering your members relaxation in the membership fee for the next 90 […]Read More
How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint.  Websites are often used as corporate dumping grounds for every bit of information from every new initiative, often spanning backwards into the decades.  And every time the website is […]Read More
Do you use email every day for marketing and outreach?  Not every email is the same – there are a number of different types, each with a different goal.  How many have you used?  Great marketers know that using the right stimulus at the right time will yield the desired results.  Using marketing emails inappropriately will only annoy the recipient – […]Read More
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics, perhaps not as well as you might think. Do you capture the answers to these questions? If asked to describe your organization to a third party, do you know what […]Read More
Have you ever been in a situation where someone has used a word that seemed wrong? Or maybe out-of-place, suboptimal, or or ill-considered? Each of these means something slightly different, and each tugs a slightly different emotional chord. The words we choose have a direct impact on the recipient’s state of mind, and their motivation […]Read More
How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000. If the profit is […]Read More
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